Sunday, July 5, 2009


JUL052009, originally uploaded by colemama.

Despite the dent and the rust, some things live on! The shiny emblem infers 'quality' is characteristic of Schwinn, but one wonders if their use of the word, quality, is simply a defining attribute or if there is further inference in superior caliber. To further analyze, does the company consider quality coverage of the entire bicycle or only certain parts? Is the word used primarily as a marketing ploy or does it represent the underpinnings of the company's values and culture? The fact that the frame and the tires of the bicycle are clean, shiny and relatively new-looking is in stark contrast to the rusty chain and pedals - due to inferior quality of the manufacturer or maintenance neglect of the the user?

Lots of unanswered and seemingly unimportant questions...taking the time to think about and perhaps research potential answers is a building block for innovation and change! Are we teaching students to pursue their curiosities in meaningful ways? 4th Ave N & Gulf of Mexico, Naples, FL

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