Wednesday, July 27, 2011


07.27.11 by colemama
07.27.11, a photo by colemama on Flickr.

Appealing? Chiquita has made its mark with the yellow fruit and the famous sticker for decades. Remember the Chiquita banana jingle...both the official one and the 'kid's version'? Not sure what happened to Miss Chiquita...usually part of the label branding, but it is fun to see all of the different marketing campaigns over the years. I suppose there are some competitors (i.e., Dole), but I definitely think Chiquita when I think banana. The positive efforts of branding definitely have a payoff, a true example of 'stickiness'. Naples, FL

1 comment:

  1. I like the light and composition of this. Nicely done.